Bruach Cashmere Blog #9 Slow and Fast Fashion
“Fast fashion is harming the planet”, MPs say….. The BBC reports today of the House of Commons Environmental Audit Committee.
“The committee’s report to government could include a call for the fashion industry to create less pollution, a demand for longer life for garments and a ban on dumping clothes in landfill.”
Its amazingly positive and interesting that MP’s are trying to address and find solutions to the growing problems that fast fashion brings to us all. Let’s be clear the problems aren’t surmountable and through positive design and production we can offer more positive solution filled choices to our customers.
Among the MP’s questions to the big retailers were the following, but I’ve also added how Bruach does it.
- How do you create less pollution? At Bruach our ethical collection uses yarn that reduces energy by 76%, water consumption by 89% and CO2 by 96%. Our environmentally friendly packaging is created in an iSO14001 paper mill. We are also incepting a carbon off set program for all manufacture, transport and delivery as we work towards carbon balance and a carbon neutral goal.
- Longer life of garments? Bruach garments if cared for will become softer and better with time, extending their life. Handmade using the finest materials helps with this creating a sympathetic and non stressed process.
- Do you pay the living wage and how do you ensure child labour is not used in factories? Bruachs artisans are located in the Scottish Borders and Fife, working with heritage skills have been perfected over generations. Our yarns are made on the shores of Loch Leven or in Tuscany to the highest of standards.
- Do you use recycled materials? Bruach does, we are one of the few to work around the globe with ReVerso ethical yarns.
- How long do you keep clothes, and how do you encourage recycling? All of our garments are made to order so there zero waste in stock, all the garments we make can be returned at the end of the life, repaired or recycled via other ReVerso programs to make new yarns. These are certified and accredited systems.
- Do you incinerate unsold or returned stock?
- How are you reducing the flow of microfibres into the sea? Our garments tend to lose little in terms of fibre, if any is shed in the pilling process these can be removed by hand, however all our materials are organic natural fibres and not synthetic and such will biodegrade very quickly. Typically in soil they will lose 95% of mass within 15 weeks, by example Plastic may take 1000-1,000,000 years.
To see why and how we do it, take a look at our Intarsia and Leopard homepage feature, which shows images of our artisans, how we work and the way we make our ethical travel wraps.